Remember the Stone Age of Web surfing, when it was all about finding neat stuff and sharing it with your tribe? Well, those days are gone, and finding the good stuff by hand has gotten a lot more involved. Sure, you can search like never before, but how do you find what you don't know you're looking for?

"Bing Bing Bing!" That's what PrkL8 does.

PrkL8 is for play, not work. We have an iPhone app as well as simple little browser plug ins for Firefox or IE. With a click of our prkl8 button, you can spin the Web dial and we'll show you something we think you might like. Let us know what you think with the love and hate buttons and we'll get better at making suggestions for you. We call it personalized content discovery.

Now that "personalized" part might have set off warning bells for a few of you. With all the spyware, adware and generally slimy additions to the web in the last few years, a little skepticism is healthy. So let's be clear about what we collect and what we do with it.

We use your email as your login and to let you know about changes to your account. We keep track of our suggestions for you in the past so we dont send you the same stuff again and again. We also keep track of your ratings -- what you loved and what you hated. We use your ratings to improve our suggestions for you, but we also pool the ratings to get a better idea of what content works and what doesn't more generally. We will not share or sell any of your personal data or ratings. What we are looking for are trends in what people like or dislike, and we absolutely plan to sell what we find there. But that's it.

So stop worrying and come PrkL8! Find out what's brewing on the Web. Sign Up Now!

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